EDUCATION

Master of Science in Marketing
American University, Kogod School of Business
Washington, DC, Aug 2024 – June 2025

GPA: 3.8; Graduate Student Ambassador

Bachelor of Arts in Anthropology and Digital Media
Tulane University, Newcomb College
New Orleans, LA Aug 2019 – May 2023

Studied Abroad at the University of Edinburgh, member of Alpha Delta Pi Sorority

WORK EXPERIENCE

Sunrise Media Group – fully remote
Content Marketing Manager (part-time) Aug 2025 – present

• Manage all daily content across Facebook, Instagram, and TikTok for both Sunrise Publishing and Susan May Warren Fiction, creating platform-specific graphics, videos, and promotional posts that support book launches, author features, and ongoing engagement.
• Oversee content planning and scheduling, developing cohesive calendars, and coordinating directly with authors to ensure each title receives tailored marketing support and accurate representation
• Handle community management by monitoring comments and messages, maintaining a consistent brand voice, and fostering strong, positive reader engagement across all platforms
• Track and analyze social performance metrics to identify trends and refine content strategies, supporting long-term audience growth and brand visibility

Navigators Global – Washington, DC
Office Coordinator (full-time) May 2024 – Dec 2024

• Streamlined office workflows, improving operational efficiency and internal communication, enhancing team collaboration across departments
• Organized and coordinated client meetings and events, including engagements at the White House and Congress, ensuring timely execution and stakeholder satisfaction
• Designed branded documents and 20-page membership guides to enhance client resources
• Managed front desk operations and the main phone line, ensuring effective communication with clients

Ford Agency – Washington, DC
Office and Event Support Staff Aug 2023 – Dec 2024

• Provided comprehensive event planning, logistical support, and data management for high-profile organizations, including the National Internet and Television Association and World Wildlife Fund
• Delivered exceptional front desk reception and office management services, ensuring seamless operations and client satisfaction
• Demonstrated reliability and adaptability in roles with an 100% request for recurring or extended assignments

Headfirst Camps, Flint Hill Site – Oakton, VA
Logistics Coordinator (full-time, seasonal) Jun 2023 – Aug 2023

• Led site management for a day camp serving 200+ campers, ensuring smooth operations, risk mitigation, and exceptional customer service
• Directed a matrixed team of 30+ counselors, fostering collaboration and driving performance to meet program goals
• Communicated efficiently with leadership to identify issues, propose solutions, and execute action plans in a team- oriented environment

Congressional Camp – Falls Church, VA
Social Media Manager (full-time, seasonal) Jun 2022 – Aug 2022

• Analyzed engagement data to identify trends and optimized digital campaigns, boosting online community building and parent engagement
• Managed all social media accounts, overseeing content creation, scheduling, branding, and feedback monitoring to ensure cohesive messaging across platforms
• Designed original graphics and multimedia content, including photography, videos, and large-scale digital signage, tailored to audience needs

SKILLS

Hard Skills: Adobe Creative Suite, AVID Media Composer, AVID Pro Tools, Canva, Google Ads, Google Analytics, Google Suite, Meta Business Suite, Microsoft Suite, OpenAI, Qualtrics, R, Salesforce, SEO, SPSS, Squarespace, Tableau, WIX, WordPress

Certificate: Google Analytics, Digital Marketing (George Washington University)

Language: English (native), Spanish (conversational)

Interests: Reader, World Traveler, F1 fan, Tea Maker, Music Connoisseur

RELEVANT PROJECTS

Santander and Formula 1 Sponsor Utilization in America
Kogod School of Business, American University Spring – Summer 2025

– Part of the winning five-person cross-functional team that developed a strategic marketing plan aimed at increasing Santander’s brand awareness in the U.S. through its Formula 1 sponsorship.
– Served as the team’s point person for F1 industry insights and media strategy, leveraging knowledge of fan engagement trends and U.S. market dynamics.
– Contributed to the creation of a multi-channel communication plan supported by audience research, strategic objectives, budget allocation, and campaign measurement tactics.
– Delivered final recommendations to Santander representatives, focusing on aligning F1 sponsorship assets with culturally relevant content, digital engagement, and experiential opportunities in the American market.

Brand Development Project: Afghan Rug Business
Kogod School of Business, American University – Spring 2025

– Worked as part of a full-class initiative to develop a comprehensive brand strategy for a small, refugee-owned rug business supporting women weavers in Afghanistan.
– Contributed to a three-person team responsible for designing and building a functional, user-friendly website that communicated the brand’s mission, product offerings, and social impact.
– Collaborated with classmates to ensure consistent brand messaging across digital, visual, and storytelling elements.
– Helped the business owner establish a stronger online presence to reach local customers and support his family and the artisans overseas.

Smithsonian National Museum of Natural History Undergraduate Engagement Project
Kogod School of Business, American University – Fall 2024

– Collaborated across two marketing courses develop a comprehensive strategy for increasing local undergraduate engagement with the Smithsonian National Museum of Natural History.
– Conducted primary research using Qualtrics surveys and analyzed data with SPSS.
– Synthesized findings into actionable recommendations tailored to the museum’s goals.
– Presented final strategic proposal to Smithsonian stakeholders, focusing on community outreach and digital engagement.

AFSP Social Impact Marketing Initiative
Kogod School of Business, American University – Fall 2024

– As part of the Marketing for Social Change course, developed a campaign proposal for the American Foundation for Suicide Prevention to improve its number of volunteers and participants throughout DC and Northern Virginia using inclusive and educational programming.
– Collaborated with peers to produce socially responsible marketing strategies.
– Delivered a final presentation to AFSP representatives, emphasizing diversity, accessibility, and sustainability in outreach efforts.

Capstone Short Film: Best Witches
Tulane University Fall 2022 – Spring 2023

– Pitched, wrote, produced, filmed, and edited a seven-minute narrative short film as a culmination of two semesters of advanced digital filmmaking coursework.
– Led an all-female production team of 10, overseeing schedules, creative direction, and team communication.
– Screened final film at a local theater before an audience of faculty, peers, and family.

Short Film Set Work & Assistant Directing Experience

– Served as Assistant Director on two student capstone films and contributed to multiple sets across the Digital Media Practices program.
– Coordinated production schedules and on-set logistics.
– Supported teams in camera operation, lighting, and set design.